• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Law Offices of Scott Glovsky Law Offices of Scott Glovsky
  • Home
  • About
    • About Our Firm
    • About Scott Glovsky
    • How Our Firm Has Changed Lives
    • How We Operate
  • Pasadena Fires – Get Help
  • Practice Areas
    • Health Insurance Denials
      • Insurance Bad Faith
      • Health Insurance Claim Denials
      • Medical Necessity Denials
      • Experimental/Investigational Denials
      • Out-of-Network Denials
      • Insurance Policy Rescission
      • Health Insurance Denials Public Employees
      • Medi-Cal Managed Care Plan Denials
      • We Fight All Health Insurance Companies, Including:
        • Accountable Health Care IPA, Inc. Denial
        • Aetna Denial
        • Anthem Blue Cross Denial
        • Anthem Blue Cross Medi-Cal Managed Care Denial
        • Blue Shield of California Denial
        • Cigna Denial
        • Health Net Denial
        • Health Net Medi-Cal Managed Care Denial
        • Kaiser Permanente Denial
        • L.A. Care Health Plan Denial
        • Magellan Healthcare Denial
        • Medi-Cal Managed Care Plan Denials
        • Medi-Cal IPA Insurance Denial
        • Molina Healthcare Denial
        • Molina Medi-Cal Managed Care Denial
        • OSCAR Health Plan Denial
        • Promise Health Plan Medi-Cal Managed Care Denial
        • Preferred IPA of California Denial
        • Regal Medical Group Denial
        • UnitedHealthcare Denial
        • UnitedHealthcare StudentResources Insurance Denial
    • Diagnostic Imaging & Testing
      • CT Scan
      • Magnetic Resonance Imaging (MRI)
      • PET Scan
      • Genetic Testing
      • Genomic Testing
      • Guardant 360
      • High-Intensity Focused Ultrasound (HIFU)
    • Medications & Treatments
      • Prescription Denial
      • New Cancer Drugs
      • Expensive Drugs
      • Gene Therapy
      • Biologic Drugs
      • Cancer Treatment
        • Leukemia Treatment
        • Lymphoma Treatment
        • Malignant Neoplasm Treatment
        • Other Radiation Treatments (IGRT, IMRT, SBRT)
        • Proton Radiation Therapy
        • SpaceOAR Hydrogel
      • Acthar® Gel
      • Anesthesia
      • Botox Injections
      • CAR T-Cell Therapy
      • Compression Treatment
      • CRISPR
      • Weight Loss Drugs
        • Retatrutide
        • Saxenda
        • Wegovy
        • Zepbound
      • Cosentyx
      • Dupixent
      • Durolane
      • Electric Wheelchair and Accessories
      • Embolization
      • Enbrel
      • Endoscopy
      • Entyvio
      • Euflexxa
      • Glucose Monitors and Sensors
      • Harvoni
      • Humira
      • Hyperbaric Oxygen Therapy Insurance Denial
      • Inpatient Treatment
        • Inpatient Skilled Nursing Rehabilitation
      • Intracept Procedure
      • Intravenous Immunoglobulin (IVIG)
      • Ketamine
      • Kymriah
      • Leqembi™
      • Mental Health Treatment
        • Counseling
        • Intensive Outpatient Program
        • Partial Hospitalization
        • Residential Treatment Center (RTC)
      • Monovisc
      • Mounjaro
      • Nerve Stimulator Devices
      • Norditropin
      • Occupational Therapy
      • Orthotics
      • Orthovisc
      • Ozempic
      • Otezla
      • Pain Treatment
      • Physical Therapy
      • POLIVY
      • Radicava
      • Remicade
      • Skin Treatment
      • Skyrizi
      • Spinraza
      • Speech Therapy
      • Stelara
      • Stem Cell Therapy
      • Steroid Injections
      • Substance Use Disorders & Addiction
      • Supartz Injection
      • Synvisc
      • TMS Therapy
      • Traumatic Brain Injury Rehabilitation
      • Xeljanz
      • Xifaxan
      • Yescarta
      • Zolgensma
    • Injuries & Surgeries
      • Spinal Cord Injury
      • Brain Injury
      • Surgery
      • Back Surgery
      • Ablation Surgery
      • Balloon Dilation
      • Prosthetic Limb
      • Respite Care
      • Radiofrequency Ablation (RFA)
      • Transcatheter Procedure
      • Nerve Block Injection
    • Health Conditions
      • Alopecia
      • Alzheimer’s Disease
      • Dementia
      • ALS
      • Autism
      • Autoimmune Disorders
        • Ankylosing Spondylitis
        • Lupus
        • Multiple Sclerosis
      • Ketamine Insurance Claim Denial
      • Blood Disorder
      • Cancer
        • Breast Cancer
        • Colon Cancer
        • Lung Cancer
        • Prostate Cancer
        • Skin Cancer
      • Cerebral Palsy
      • COVID-19
      • Diabetes
      • Gastrointestinal Disorders
        • Crohn’s Disease
        • Ulcerative Colitis
      • Heart Condition
      • Hydrocephalus
      • Hypertension
      • Mental Health
        • ADHD / ADD
        • Alcohol Use Disorder
        • Anxiety
        • Bipolar Disorder
        • Depression
        • Eating Disorder
        • PTSD
        • Treatment for Mental Disorders
      • Migraine
      • Musculoskeletal Disorders
        • Back Pain
        • Knee Pain
      • Obesity
      • Osteoarthritis
      • Parkinson’s Disease
      • Peripheral Neuropathy
      • Plaque Psoriasis
      • Postural Orthostatic Tachycardia Syndrome
      • Respiratory Conditions
      • Retinal Disorders
      • Rheumatoid Arthritis
      • Sleep Apnea
      • Spinal Muscular Atrophy
    • Personal Injury
      • Accidents
        • Bicycle Accidents
        • Car Accidents
        • Motorcycle Accidents
        • Truck Accidents
      • Traumatic Brain Injury
      • Catastrophic Injury
      • Burn Injury
      • Wrongful Death
      • Premise Liability
      • Slip & Fall
      • Product Liability
      • Nursing Home Abuse
      • Elder Abuse
    • Sexual Abuse
      • Types of Sexual Abuse
      • Child Sexual Abuse
      • Campus Abuse
      • Special Needs Abuse
      • Abuse at School
      • Abuse at Camp
      • Abuse by a Clergy Member
      • Abuse by Athletic Coaches
    • Business Issues
      • Employment & Business Issues
      • Broker & Agent Negligence
      • Business Contingency Litigation
      • Unfair Business Practices
      • Workplace Harassment
      • Wrongful Termination
      • Whistleblower
        • Qui-Tam
  • Results
    • Testimonials
    • Case Results
  • Resources
    • In The Media
    • Frequently Asked Questions
    • Trial Lawyer Talk Podcast
    • Fight Health Insurance Denials Book
    • Download Our eBook
    • Helpful Resources
    • Blog
    • Guides
    • Sign Up for Our Mailing List
    • Power of Resilience Scholarship
  • Contact

Law Offices of Scott Glovsky

Site by GNGF

OUR OFFICES:
  • Claremont
    • 343 Harvard Avenue
      Claremont, CA 91711Get Directions
    • Call: (909) 296-7700
  • Pasadena
    • 299 N. Euclid Ave.
      Second Floor
      Pasadena, CA 91101
      Get Directions
    • Call: (626) 243-5598

(626) 243-5598

Free Case Evaluation

  • Home
  • About
    • About Our Firm
    • About Scott Glovsky
    • How Our Firm Has Changed Lives
    • How We Operate
  • Pasadena Fires - Get Help
  • Practice Areas
        • Health Insurance Denials
          • Insurance Bad Faith
          • Health Insurance Claim Denials
          • Medical Necessity Denials
          • Experimental/Investigational Denials
          • Out-of-Network Denials
          • Insurance Policy Rescission
          • Health Insurance Denials Public Employees
          • Medi-Cal Managed Care Plan Denials
          • We Fight All Health Insurance Companies, Including:
            • Accountable Health Care IPA, Inc. Denial
            • Aetna Denial
            • Anthem Blue Cross Denial
            • Anthem Blue Cross Medi-Cal Managed Care Denial
            • Blue Shield of California Denial
            • Cigna Denial
            • Health Net Denial
            • Health Net Medi-Cal Managed Care Denial
            • Kaiser Permanente Denial
            • L.A. Care Health Plan Denial
            • Magellan Healthcare Denial
            • Medi-Cal Managed Care Plan Denials
            • Medi-Cal IPA Insurance Denial
            • Molina Healthcare Denial
            • Molina Medi-Cal Managed Care Denial
            • OSCAR Health Plan Denial
            • Promise Health Plan Medi-Cal Managed Care Denial
            • Preferred IPA of California Denial
            • Regal Medical Group Denial
            • UnitedHealthcare Denial
            • UnitedHealthcare StudentResources Insurance Denial
        • Diagnostic Imaging & Testing
          • CT Scan
          • Magnetic Resonance Imaging (MRI)
          • PET Scan
          • Genetic Testing
          • Genomic Testing
          • Guardant 360
          • High-Intensity Focused Ultrasound (HIFU)
        • Medications & Treatments
          • Prescription Denial
          • New Cancer Drugs
          • Expensive Drugs
          • Gene Therapy
          • Biologic Drugs
          • Cancer Treatment
            • Leukemia Treatment
            • Lymphoma Treatment
            • Malignant Neoplasm Treatment
            • Other Radiation Treatments (IGRT, IMRT, SBRT)
            • Proton Radiation Therapy
            • SpaceOAR Hydrogel
          • Acthar® Gel
          • Anesthesia
          • Botox Injections
          • CAR T-Cell Therapy
          • Compression Treatment
          • CRISPR
          • Weight Loss Drugs
            • Retatrutide
            • Saxenda
            • Wegovy
            • Zepbound
          • Cosentyx
          • Dupixent
          • Durolane
          • Electric Wheelchair and Accessories
          • Embolization
          • Enbrel
          • Endoscopy
          • Entyvio
          • Euflexxa
          • Glucose Monitors and Sensors
          • Harvoni
          • Humira
          • Hyperbaric Oxygen Therapy Insurance Denial
          • Inpatient Treatment
            • Inpatient Skilled Nursing Rehabilitation
          • Intracept Procedure
          • Intravenous Immunoglobulin (IVIG)
          • Ketamine
          • Kymriah
          • Leqembi™
          • Mental Health Treatment
            • Counseling
            • Intensive Outpatient Program
            • Partial Hospitalization
            • Residential Treatment Center (RTC)
          • Monovisc
          • Mounjaro
          • Nerve Stimulator Devices
          • Norditropin
          • Occupational Therapy
          • Orthotics
          • Orthovisc
          • Ozempic
          • Otezla
          • Pain Treatment
          • Physical Therapy
          • POLIVY
          • Radicava
          • Remicade
          • Skin Treatment
          • Skyrizi
          • Spinraza
          • Speech Therapy
          • Stelara
          • Stem Cell Therapy
          • Steroid Injections
          • Substance Use Disorders & Addiction
          • Supartz Injection
          • Synvisc
          • TMS Therapy
          • Traumatic Brain Injury Rehabilitation
          • Xeljanz
          • Xifaxan
          • Yescarta
          • Zolgensma
        • Injuries & Surgeries
          • Spinal Cord Injury
          • Brain Injury
          • Surgery
          • Back Surgery
          • Ablation Surgery
          • Balloon Dilation
          • Prosthetic Limb
          • Respite Care
          • Radiofrequency Ablation (RFA)
          • Transcatheter Procedure
          • Nerve Block Injection
        • Health Conditions
          • Alopecia
          • Alzheimer’s Disease
          • Dementia
          • ALS
          • Autism
          • Autoimmune Disorders
            • Ankylosing Spondylitis
            • Lupus
            • Multiple Sclerosis
          • Ketamine Insurance Claim Denial
          • Blood Disorder
          • Cancer
            • Breast Cancer
            • Colon Cancer
            • Lung Cancer
            • Prostate Cancer
            • Skin Cancer
          • Cerebral Palsy
          • COVID-19
          • Diabetes
          • Gastrointestinal Disorders
            • Crohn’s Disease
            • Ulcerative Colitis
          • Heart Condition
          • Hydrocephalus
          • Hypertension
          • Mental Health
            • ADHD / ADD
            • Alcohol Use Disorder
            • Anxiety
            • Bipolar Disorder
            • Depression
            • Eating Disorder
            • PTSD
            • Treatment for Mental Disorders
          • Migraine
          • Musculoskeletal Disorders
            • Back Pain
            • Knee Pain
          • Obesity
          • Osteoarthritis
          • Parkinson's Disease
          • Peripheral Neuropathy
          • Plaque Psoriasis
          • Postural Orthostatic Tachycardia Syndrome
          • Respiratory Conditions
          • Retinal Disorders
          • Rheumatoid Arthritis
          • Sleep Apnea
          • Spinal Muscular Atrophy
        • Personal Injury
          • Accidents
            • Bicycle Accidents
            • Car Accidents
            • Motorcycle Accidents
            • Truck Accidents
          • Traumatic Brain Injury
          • Catastrophic Injury
          • Burn Injury
          • Wrongful Death
          • Premise Liability
          • Slip & Fall
          • Product Liability
          • Nursing Home Abuse
          • Elder Abuse
        • Sexual Abuse
          • Types of Sexual Abuse
          • Child Sexual Abuse
          • Campus Abuse
          • Special Needs Abuse
          • Abuse at School
          • Abuse at Camp
          • Abuse by a Clergy Member
          • Abuse by Athletic Coaches
        • Business Issues
          • Employment & Business Issues
          • Broker & Agent Negligence
          • Business Contingency Litigation
          • Unfair Business Practices
          • Workplace Harassment
          • Wrongful Termination
          • Whistleblower
            • Qui-Tam
  • Results
    • Testimonials
    • Case Results
  • Resources
    • In The Media
    • Frequently Asked Questions
    • Trial Lawyer Talk Podcast
    • Fight Health Insurance Denials Book
    • Download Our eBook
    • Helpful Resources
    • Blog
    • Guides
    • Sign Up for Our Mailing List
    • Power of Resilience Scholarship
  • Contact
Contact Us
Call Us
  • Home
  • About
    • About Our Firm
    • About Scott Glovsky
    • How Our Firm Has Changed Lives
    • How We Operate
  • Pasadena Fires - Get Help
  • Practice Areas
        • Health Insurance Denials
          • Insurance Bad Faith
          • Health Insurance Claim Denials
          • Medical Necessity Denials
          • Experimental/Investigational Denials
          • Out-of-Network Denials
          • Insurance Policy Rescission
          • Health Insurance Denials Public Employees
          • Medi-Cal Managed Care Plan Denials
          • We Fight All Health Insurance Companies, Including:
            • Accountable Health Care IPA, Inc. Denial
            • Aetna Denial
            • Anthem Blue Cross Denial
            • Anthem Blue Cross Medi-Cal Managed Care Denial
            • Blue Shield of California Denial
            • Cigna Denial
            • Health Net Denial
            • Health Net Medi-Cal Managed Care Denial
            • Kaiser Permanente Denial
            • L.A. Care Health Plan Denial
            • Magellan Healthcare Denial
            • Medi-Cal Managed Care Plan Denials
            • Medi-Cal IPA Insurance Denial
            • Molina Healthcare Denial
            • Molina Medi-Cal Managed Care Denial
            • OSCAR Health Plan Denial
            • Promise Health Plan Medi-Cal Managed Care Denial
            • Preferred IPA of California Denial
            • Regal Medical Group Denial
            • UnitedHealthcare Denial
            • UnitedHealthcare StudentResources Insurance Denial
        • Diagnostic Imaging & Testing
          • CT Scan
          • Magnetic Resonance Imaging (MRI)
          • PET Scan
          • Genetic Testing
          • Genomic Testing
          • Guardant 360
          • High-Intensity Focused Ultrasound (HIFU)
        • Medications & Treatments
          • Prescription Denial
          • New Cancer Drugs
          • Expensive Drugs
          • Gene Therapy
          • Biologic Drugs
          • Cancer Treatment
            • Leukemia Treatment
            • Lymphoma Treatment
            • Malignant Neoplasm Treatment
            • Other Radiation Treatments (IGRT, IMRT, SBRT)
            • Proton Radiation Therapy
            • SpaceOAR Hydrogel
          • Acthar® Gel
          • Anesthesia
          • Botox Injections
          • CAR T-Cell Therapy
          • Compression Treatment
          • CRISPR
          • Weight Loss Drugs
            • Retatrutide
            • Saxenda
            • Wegovy
            • Zepbound
          • Cosentyx
          • Dupixent
          • Durolane
          • Electric Wheelchair and Accessories
          • Embolization
          • Enbrel
          • Endoscopy
          • Entyvio
          • Euflexxa
          • Glucose Monitors and Sensors
          • Harvoni
          • Humira
          • Hyperbaric Oxygen Therapy Insurance Denial
          • Inpatient Treatment
            • Inpatient Skilled Nursing Rehabilitation
          • Intracept Procedure
          • Intravenous Immunoglobulin (IVIG)
          • Ketamine
          • Kymriah
          • Leqembi™
          • Mental Health Treatment
            • Counseling
            • Intensive Outpatient Program
            • Partial Hospitalization
            • Residential Treatment Center (RTC)
          • Monovisc
          • Mounjaro
          • Nerve Stimulator Devices
          • Norditropin
          • Occupational Therapy
          • Orthotics
          • Orthovisc
          • Ozempic
          • Otezla
          • Pain Treatment
          • Physical Therapy
          • POLIVY
          • Radicava
          • Remicade
          • Skin Treatment
          • Skyrizi
          • Spinraza
          • Speech Therapy
          • Stelara
          • Stem Cell Therapy
          • Steroid Injections
          • Substance Use Disorders & Addiction
          • Supartz Injection
          • Synvisc
          • TMS Therapy
          • Traumatic Brain Injury Rehabilitation
          • Xeljanz
          • Xifaxan
          • Yescarta
          • Zolgensma
        • Injuries & Surgeries
          • Spinal Cord Injury
          • Brain Injury
          • Surgery
          • Back Surgery
          • Ablation Surgery
          • Balloon Dilation
          • Prosthetic Limb
          • Respite Care
          • Radiofrequency Ablation (RFA)
          • Transcatheter Procedure
          • Nerve Block Injection
        • Health Conditions
          • Alopecia
          • Alzheimer’s Disease
          • Dementia
          • ALS
          • Autism
          • Autoimmune Disorders
            • Ankylosing Spondylitis
            • Lupus
            • Multiple Sclerosis
          • Ketamine Insurance Claim Denial
          • Blood Disorder
          • Cancer
            • Breast Cancer
            • Colon Cancer
            • Lung Cancer
            • Prostate Cancer
            • Skin Cancer
          • Cerebral Palsy
          • COVID-19
          • Diabetes
          • Gastrointestinal Disorders
            • Crohn’s Disease
            • Ulcerative Colitis
          • Heart Condition
          • Hydrocephalus
          • Hypertension
          • Mental Health
            • ADHD / ADD
            • Alcohol Use Disorder
            • Anxiety
            • Bipolar Disorder
            • Depression
            • Eating Disorder
            • PTSD
            • Treatment for Mental Disorders
          • Migraine
          • Musculoskeletal Disorders
            • Back Pain
            • Knee Pain
          • Obesity
          • Osteoarthritis
          • Parkinson's Disease
          • Peripheral Neuropathy
          • Plaque Psoriasis
          • Postural Orthostatic Tachycardia Syndrome
          • Respiratory Conditions
          • Retinal Disorders
          • Rheumatoid Arthritis
          • Sleep Apnea
          • Spinal Muscular Atrophy
        • Personal Injury
          • Accidents
            • Bicycle Accidents
            • Car Accidents
            • Motorcycle Accidents
            • Truck Accidents
          • Traumatic Brain Injury
          • Catastrophic Injury
          • Burn Injury
          • Wrongful Death
          • Premise Liability
          • Slip & Fall
          • Product Liability
          • Nursing Home Abuse
          • Elder Abuse
        • Sexual Abuse
          • Types of Sexual Abuse
          • Child Sexual Abuse
          • Campus Abuse
          • Special Needs Abuse
          • Abuse at School
          • Abuse at Camp
          • Abuse by a Clergy Member
          • Abuse by Athletic Coaches
        • Business Issues
          • Employment & Business Issues
          • Broker & Agent Negligence
          • Business Contingency Litigation
          • Unfair Business Practices
          • Workplace Harassment
          • Wrongful Termination
          • Whistleblower
            • Qui-Tam
  • Results
    • Testimonials
    • Case Results
  • Resources
    • In The Media
    • Frequently Asked Questions
    • Trial Lawyer Talk Podcast
    • Fight Health Insurance Denials Book
    • Download Our eBook
    • Helpful Resources
    • Blog
    • Guides
    • Sign Up for Our Mailing List
    • Power of Resilience Scholarship
  • Contact

60 Minutes covers the epidemic of medical necessity denials for mental health treatment

Home » Our Blog » 60 Minutes covers the epidemic of medical necessity denials for mental health treatment

60 Minutes covers the epidemic of medical necessity denials for mental health treatment

By Scott Glovsky on January 2nd, 2015 in Autism Insurance Coverage, Class Action, Insurance, Insurance and Healthcare Denials, Insurance Bad Faith

60 Minutes, a longstanding investigative news television program, recently aired a segment called “Denied” (S47, E13) in which it covered the health insurance industry’s practice of improperly denying coverage for mental health treatments on the ground that the treatments are not “medically necessary.” The news program outlined numerous stories that illustrate the cost in human life that results from the health insurance industry’s practice of restricting coverage for mental health treatment solely to save costs. Specifically, it shed light on stories of insureds living with mental illness, including bi-polar disorder, depression, and bulimia, whose illness was so severe that their very lives depended upon expensive and longstanding inpatient treatment.  The insurance companies denied coverage for the treatments that these people needed due to a purported lack of “medical necessity.”  In other words, the denials were on the ground that the insurance company did not believe that the services were necessary for the treatment of the mental illness. However, the show revealed, the insurance companies employ contract doctors who deny such coverage requests an overwhelming majority of the time. In particular, it found evidence of reviewers who denied 92%, 95%, and 100% of the claims that they reviewed despite only conducting minimal, if any, review and investigation into the claims. Health insurance companies favor denials of such mental health treatments as the denials save them substantial amounts of money–even though the money is saved at the expense of the insureds’ health, and in some cases, lives.

The 60 Minutes story highlighted the practices solely of Anthem Blue Cross and while we have brought numerous cases against Anthem Blue Cross for such improper medical necessity denials, we have seen and fought similar practices from numerous other insurers and managed health plan providers, including Kaiser and Blue Shield of California. For example, in Glick v. Anthem Blue Cross dba Blue Cross of California and Chase v. Anthem Blue Cross dba Blue Cross of California, we successfully represented children living with autism on behalf of themselves and thousands of other California children living with autism who were wrongly denied Applied Behavioral Analysis (“ABA”), a costly but extremely effective treatment for autism. In other past cases we successfully fought Magellan Health Services and United behavioral health for their improper denial of services to two young insureds who suffered terrible consequences due to their insurers’ decision to deny coverage for medically necessary treatment of their eating disorders. Recently, we have also filed suit on behalf of Charles Dion, a man living with obsessive compulsive disorder, and a class of potentially thousands of other Kaiser members in California who live with a severe mental illness, against Kaiser due to Kaiser’s failure to provide adequate psychotherapy (Dion v. Kaiser Foundation Health Plan, Inc.). These are just a few examples of the numerous cases we have brought to fight the insidious and industrywide practices discussed in the recent 60 Minutes episode.

Primary Sidebar

Testimonial

“As a young lawyer, I am appreciative of great lawyers like yourself, who are willing to take the time to pass your knowledge and wisdom onto others.  I just finished your podcast with Greg Reeves.  I grew up with Greg’s niece, and his brother built my childhood home.  I had no idea how great of a lawyer he was until recently.  I started following him on Instagram after I graduated law school, and he is the reason I was led to your podcast a few months ago and to Gerry Spence’s book “Win Your Case”.

I hope to be able to attend the Ranch and effectively incorporate the techniques you discuss in one of the coming years. I hope you are able to keep the podcast going, and I look forward to each episode.

Thank you for sharing your gift with us.”

- J.F.B

Free Case Evaluation

  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.

343 Harvard Avenue
Claremont, CA 91711
(626) 243-5598
  • Facebook
  • Linkedin
  • YouTube
  • Apple Podcast

Copyright © 2025 Law Offices of Scott Glovsky
Disclaimer Privacy Policy

The Law Offices of Scott Glovsky is a Professional Corporation. Information on this website is not intended as and is not legal advice. The information does not establish an attorney-client relationship. Case results are not a prediction or guarantee of potential case outcomes. This website is an attorney advertisement.